OPEN YY SS24 Campaign : Harvest in the city

Commission by Korean brand OPEN YY, the editoral shoot i for their SS24 collection. This collection takes inspiration from the witty form of clothes in agriculture, presenting a practical design and a free-spirited, unconventional style that embodies the image of agriculture. 

London-based shoot with local crew and my friends as a model. Reflecting the city’s essence in my direction, capturing its energy and diversity from iconic landmarks to hidden corners.

In London’s bustling streets, our editorial showcases nature thriving amidst the urban landscape. Our protagonist, amid iconic landmarks, symbolizes resilience with their urban garden. Through striking visuals, we celebrate life’s beauty in unexpected places, inspiring viewers to keep nature in mind, even in the city’s hustle.

OPEN YY SS24 Campaign : Harvest in the city (2024)

Creative Direction & Styling : @3eenkyung
Photography: @jordancore4
illustration: @keemsooyaa
HMU @kmini.mua
Talents :
@vvakaste
@selinadreijer
@_badgalclecle_
@maytran__
@annahallens

Spring Summer 24